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KOR HOTEL GROUP EXPANDS PRESENCE ON MAYAN RIVIERA WITH SECOND BEACHFRONT RESIDENTIAL RESORT PROPERTY

-- An exquisite rendition of Kor's distinctive ethos, The Tides Playa del Carmen to debut in 2010 --

Los Angeles, CA - February 2006 (Los Angeles, CA) - Kor Hotel Group, the Los Angeles-based luxury hotel and resort operator, extends its distinctive fusion of imaginative design, exceptional service and exclusive community amenities to a second project on the Mayan Riviera with the creation of The Tides Playa del Carmen. Ground-up construction of this premier, oceanfront residential property is scheduled to commence fall 2006 and set for completion in 2010. The Kor owned and operated property will ultimately be home to an unsurpassed collection of luxury accommodations offered as resort residencies, embedded amidst a wealth of upscale amenities. The site will stand as a sister property to the Viceroy Riviera Maya Resort & Residences, being built within the nearby, exclusive Mayakoba Resort and set for completion in 2008.

"We're excited to be developing another luxury retreat on the Mayan Riviera," said Brad Korzen, CEO of Kor Hotel Group. "Playa del Carmen in particular appeals to a very international, cultured clientele. But presently the area offers no design-savvy properties with high-end amenities that speak to the level of service consumers anticipate. Kor's Tides complex will fulfill just that need."

Like the original Tides in Miami's South Beach - an architectural landmark renowned for its sophisticated yet informal presence along a vibrant beachfront - the Yucatán incarnation promises one-of-a-kind chic by the shore. Located on the largest beachfront property within Playa del Carmen, The Tides will comprise an eight-acre urban retreat in this lively community often referred to as "the style capital of the Riviera Maya." The exclusive enclave will house 190 deftly-designed luxury resort residencies, ranging from 800 to 2,800 square feet and available as studios, one-bedroom, two-bedroom or three-bedroom units. Ninety percent will offer unobstructed ocean views. The resort will also offer a pool with destination bar-lounge, a private Beach Club with fine-dining restaurant and a world-class, 10,000 square-foot spa and fitness center appointed with roof-top treatment rooms. An intimate meeting space will be available for small-scale business functions.

The Tides Playa del Carmen joins with Viceroy Riviera Maya in the Mayakoba Resort development to significantly increase Kor's dynamic presence in Mexico and is part of Kor Hotel Group's overall growth strategy nationally and internationally. With its visionary balance of world-class architecture and design, unparalleled amenities and sophisticated service, The Tides Playa del Carmen promises to transform the Riviera Maya coastline for generations to come.

For more information on The Tides Playa del Carmen, please visit the website at tidesplayadelcarmen.com or contact Kor Hotel Group or Hawkins International PR at the numbers listed above.

About Kor Hotel Group
The Kor Group is a privately held real estate investment, development and management firm that is redefining the concept of home with its distinctive hotel and residential properties. Kor Hotel Group, the hospitality division of Kor, holds a diverse property portfolio and manages both its own assets and non-owned hotels under third-party management agreements. Properties include Viceroy Santa Monica and Viceroy Palm Springs, Avalon Hotel and Maison 140 in Beverly Hills, Tides in South Beach, Chamberlain in West Hollywood, The Jefferson in Washington D.C. and Campton Place in San Francisco. A new Resorts & Residences division unites Kor's hotel and residential expertise with ground-up broad-scale projects both nationally and internationally. Currently under development are two residential resort complexes in Miami, Viceroy Icon Brickell and Viceroy South Beach, two on Mexico's Mayan Riviera, Viceroy Riviera Maya and The Tides Playa del Carmen, as well as Kor's initial overseas venture, Viceroy Anguilla in the British West Indies. A timely integration of Kor Hotel Group's residential and hotel development visions, these projects represent the next evolution of the Kor mission.


The Kor Group is a privately held real estate development and management firm with investments primarily in hotels and multi-family real estate. Kor Hotel Group, the hospitality division of Kor, holds a diverse property portfolio and manages both its own assets and non-owned hotels under third-party management agreements. Kor Hotel Group's properties include Avalon Hotel and Maison 140 in Beverly Hills, Viceroy Santa Monica and Viceroy Palm Springs, Breakwater and Tides in South Beach, Sheraton Delfina in Santa Monica and Sheraton Gateway LAX, as well as the forthcoming Chamberlain, opening in West Hollywood early 2005, Viceroy Anguilla Resort and Residences, premiering late 2006 and Viceroy Mayakoba, debuting in the Mexican Riviera in 2007.