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THE TIDES SOUTH BEACH NAMED TO CONDÉ NAST TRAVELER’S “HOT LIST” FOR 2008

–Glamorous re-design glows with highest ‘three flame’ rating for unbeatable location, eclectic design and superb service

April 23, 2008 (Miami Beach, FL)- The Tides South Beach in Miami Beach, Florida has been selected as one of the best new hotels in the world by Condé Nast Traveler. The upscale and widely read travel magazine included the chic, 45-suite hotel as part of its 12th annual “Hot List,” awarding it “three flames” - the hottest rating possible. “The Year’s 136 Top New Hotels” for 2008 included only those new properties that the magazine’s editors considered “keepers” in design, location, service and value.

“Hotels are like cars: Newer models can dazzle with flashy looks and marketing hype, but only after you test-drive them does their true performance come to light,” wrote Traveler’s editors in the May 2008 issue. “After scrutinizing the thousands of hotels that opened last year, we checked in to the most promising – incognito, of course.”

The Tides South Beach, which just completed a top-to-bottom renovation, immediately ignited Hot List favor for its coveted, beachfront location on Ocean Drive, its “excellent” La Marea restaurant and striking interiors by tastemaker Kelly Wearstler. The Art Deco icon “has been reborn as a whimsical, warm hideaway,” stated Traveler, with “oversized lamps, animal-print rugs, and gold-leaf side tables” embodying Wearstler’s “soft, eclectic design aesthetic.”

“We are elated to be included on the most prestigious listing in upscale travel,” said Shan Kanagasingham, General Manager of The Tides South Beach. “Condé Nast Traveler is widely regarded for its unflinching insistence on quality and distinction. To be chosen by the magazine as one of the best new hotels in the world speaks volumes for the dedication of all of our colleagues and the indisputable talent of Ms. Wearstler.”

As testament to The Tides’ ongoing commitment to immaculate service, the magazine praised this feature as a main attraction: “Here, the concierge actually recalls past requests, and bellboys and waiters are always professional.” The final word from Traveler’s editors? The Tides South Beach and its Mediterranean-inspired La Marea restaurant stand tall as “beacons of sophistication.”

Suites at The Tides South Beach start at $450 per night (based on availability). For additional information, please call Hawkins International PR or Kor Hotel Group at the numbers listed above. For reservations call 866-891-0950 or visit tidessouthbeach.com.

About The Tides South Beach
An icon of the exquisite Art Deco architecture of the 1930s, The Tides occupies an ideal niche across from Lummus Park along Miami’s most popular oceanfront stretch. 45 sleekly stylish studios, including seven premier suites and three dramatic penthouses with decks offer expansive ocean views and interiors by Kelly Wearstler. La Marea restaurant offers exquisite Mediterranean seafood dining with quietly attentive service in an indoor and outdoor setting. Its terrace overlooks Ocean Drive and the beach; the interior enchants with glamorous design. The Coral Bar boasts a colorful selection of specialty drinks in an eclectic ambience.

About The Tides
All Tides hotels and resorts are set in coastal locations and provide a chic-by-the-shore setting, inviting guests to unwind. The Tides offers a backdrop for encounters that inspire reconnection through cultural experiences delivered with style and spirit. Kor Hotel Group reserves The Tides identity for select projects of only the highest service and design standards. The Tides collection includes The Tides South Beach in Florida, The Tides Riviera Maya on Mexico's Yucatán Peninsula and The Tides Zihuatanejo on Mexico's Pacific Coast. Forthcoming developments include The Tides Playa del Carmen on the Riviera Maya, and The Tides Anguilla in the British West Indies. Please visit thetidesresorts.com for all related information.


CONTACT:
Daniel Guerrero
Director of Public Relations
Kor Hotel Group
(323) 930-3832


Amy Newcomb/Alisha Mahon
Hawkins International
(212) 255-6541/ (323) 930-3712
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